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Meet the Packaging Collective Team

Sanjay Patel
Sanjay Patel
Founding Partner

A seasoned cross-category innovation specialist, his refreshing approach doesn’t suffer stereotypes and is quite willing to challenge convention. A definite ‘do-er’ (a term he created showcasing people that get on with it in life with a positive approach), his positive energy and enigmatic style encourages ideation, openness and creative thinking


He specialises in being able to identify the correct question to answer, immerse the group laterally in the problem, bringing to life the solution with a business ready focus for rapid adoption and scale.


Within his ‘corporate career’ he added value to Astra Zeneca, PZ Cussons and finally The Coca-Cola Company.  He helped create a $600M transformation to the drinking water category over a 4 year period with a 2-20 year shared value growth strategy.  For Schweppes, he helped discover insights to create a new visual identity to align the innovation strategy for the adult sparkling category.  Used as a broader innovation tool for the company he designed, facilitated and delivered multiple workshops to drive the growth across the business. 


As a presenter, he represented The Coca-Cola Company multiple times annually as an ambassador for insight, innovation, creativity and meaningful storytelling.  Continuing his humanistic approach to public speaking, lecturing and chairing, he shows a genuine love to inspire not only the next generation of talent but to help open the eyes of brands, organisations and teams to a new, better and more human way of engaging.


Alongside being one of the founding partners of The Packaging Collective, he is determined to leverage the experience of creating tangible change within teams, brands and organisations underpinned by sustainable growth through his consultancy: me&co.  Bringing innovation and clarity to teams by removing limitations and inspiring people.



Tel: + 44 (0) 7799 843 819

Chris Waterhouse

In a career that has spanned over three decades Chris Waterhouse has provided Packaging and Supply Chain technical expertise and innovation insight to some of world’s leading Pharmaceutical, Agrochemical and Petrochemical companies.

Chris is Managing Director of iDi Pac and former Chairman of the UK Packaging Society; the “Home of Packaging Professionals” which represents Packaging Professionals across the UK and Overseas. He is also the founder and Managing Director of Digi Leaflet Technologies Ltd; a hi-tech spin-off from iDi Pac Ltd.

Widely recognised as the ‘go to-guy’, Chris is much sought after across the Packaging and Supply Chain Industry and an acclaimed speaker at business conferences and industry events - well known for his technical innovations, practical insights, and leading edge thinking.


Tel: +44 (0) 7752 668409

David Harding-Brown
David Harding-Brown
Founding Partner

David is a hugely experienced Brand & Packaging professional with a solid background in delivering brand implementation on a global scale, bringing over 40 years experience to FMCG packaging, ATL & BTL advertising, 3D product and 2D graphic design, and all aspects of printing and production across multiple media. David is a skilful and passionate consultant with substantial skills across all aspects of Client and Supplier contract work, IPR and media negotiation and all Commercial and Operations areas.


Formerly Technical Director & Head of Sustainability at a multi-national Brand Agency, David directly managed the Innovation and Sustainability agendas across a talented team of professionals.


More recently, David founded Pack Dynamics, a new model of consultancy in all areas of Packaging brand design and technical implementation. Whether at multinational or entrepreneurial startup stage of development, brand owners and manufacturers demand engagement with smarter, agile and more efficient consultancy partners, without the restrictions of agency size or location - Pack Dynamics provides that flexibility.


David has also worked as PIABC Packaging Technology examination marker, an external staff writer for the ‘Sustainable Brands’ conference, a Starpack Judge, and roles for The Packaging Society Board, the Training &  Education Group and the Sustainable Development Group, plus several industry and Parliamentary working groups on Sustainability and Materials Innovation.


David’s professional qualifications include FIMMM, APkgPrf and CSR-P.


David’s aim as a Founder Partner of the Packaging Collective is to provide a forum for fresh and innovative voices for the Packaging Industry. With the world of consumer packaging in a state of flux, and with unparalleled levels of pressure from consumers and industry alike to move towards more efficient and acceptable solutions for packaging, the Collective has a key role to play. We need education, coordination and a Collective approach to meeting these needs and most importantly, a passion to drive the industry forward. 



Tel: +44 (0) 7803 301 175

Jo Stephenson.jpg
Joanna Stephenson

Joanna Stephenson, a graduate of UMIST, worked at Dow Chemical for 14 years, Sun Chemical for 5 years and LINPAC Group for 4 years.


She has extensive experience across print, packaging and plastics and in 2014 established PHD Marketing & Strategy, a successful B2B marketing agency supporting a range of print and packaging organisations in the UK and Europe with business and content marketing services.


She is a co-founder of Women In Packaging; an initiative created to connect, recognise and support females in the packaging sector. She is also a Board Director of the European Flexographic Industry Association (EFIA) and non-executive director of Cornelius Group Plc.


Tel: +44 (0) 01977 708643


The Packaging Collective is entirely funded out-of-pocket by the founding members and their businesses.

We pride ourselves on openness and freedom from 3rd-party interests.
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